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Why Most Pro Athletes Go Broke—and How You Won’t
💸 The Fast Life Comes at a Cost
Imagine this: You’ve just signed a multi-million dollar contract. Fame, fast cars, and flashy entourages follow. But five years later, you're bankrupt. Sounds dramatic? It’s not rare. It’s the rule for too many pro athletes.
🏈 According to Sports Illustrated, 78% of NFL players go broke or face serious financial stress within two years of retirement (source).
📉 And in the NBA? A shocking 60% are broke within five years of leaving the league (source).
But here’s the truth nobody tells you: It doesn’t have to be this way. Not for you.
🧠 Why So Many Athletes Lose It All
💥 Sudden Wealth, No Financial Game Plan
When money hits fast, it’s easy to think it’ll always be there. Many athletes go from rags to riches—without any training on how to handle it.
🚨 High Burn Rate
Lavish spending, hanger-on entourages, bad real estate bets, and failed businesses drain accounts quick.
📉 Short Earning Window
Most careers last just 3–6 years. That’s a short time to build wealth that must last 50+ years.
🤐 Lack of Trusted Advisors
Athletes often fall prey to scammers, poor financial managers, or even family members with access to accounts.
“You can be smart—and still get taken for a ride if you don’t ask the right questions.” – A retired NFL player turned wealth coach
💼 How You Won’t Go Broke
Here’s the real playbook:
✅ 1. Build a Post-Career Plan Before Your Career Ends
The most successful athletes plan their next chapter while still playing. That includes:
🎯 Earning skills
🎯 Networking
🎯 Investing in education, not just endorsement deals
✅ 2. Pay Yourself First
Before splurging on lifestyle upgrades, set your financial foundation.
Use the 50-30-20 rule (or a stricter split) to automatically route your income:
🔹 50% Needs – Housing, food, insurance, essentials
🔹 30% Wants – Travel, shopping, dining, fun
🔹 20% Savings – Emergency fund, investments, debt payoff
Or tighten it to 50-20-30 if you want to build faster.
Break that 30% into:
🏦 Safe Reserves – Emergency savings
📈 Growth Investments – Long-term accounts
📉 Tax Payments – Especially if income isn’t W-2
Discipline first. Flex later.
✅ 3. Hire, Then Fire (If Needed)
Build a trusted team—but audit them. Learn how to read a balance sheet, review your taxes, and ask uncomfortable questions. Your money, your responsibility.
🧠 Pro tip: “Go for no” with advisors—ask them what happens if things go wrong, how they get paid, and when they lose their job.
✅ 4. Normalize a Modest Lifestyle
Being rich doesn’t mean spending like you're rich.
🏠 Drive the Camry, invest like Buffett, live like the contract might not renew.
✅ 5. Diversify Beyond Sports
Start with index funds, rental properties, or a Passive Income Investment Portfolio (PIIP), an approach to building a pool of capital, similar to a savings account, to generate a consistent, low-maintenance income stream. Leave the flashy startups and nightclubs to someone else.
🧭 Empowerment > Embarrassment
Let’s be real. It's embarrassing to go from high-flyer to broke. But the fix isn’t hard. You just need the right playbook.
And the truth is, it’s more impressive to stay wealthy than to just get rich.
Book a 1:1 call to build your Athlete Financial Fortress. It’s confidential, no hard pitch—just clarity.
❓ FAQ – What Athletes (and Their Inner Circle) Ask Most
Q: Can I trust my agent to handle my finances?
A: No. Agents are paid to land deals—not manage your money. You need a separate, vetted financial pro.
Q: What if I already made mistakes?
A: You’re not alone. The sooner you stop the bleeding, the faster you recover. Start with a financial clean-up plan.
Q: How much should I save per year?
A: Start with at least 20% of your income toward savings and investments.
If you want to accelerate your goals, gradually increase that to 30–50%.
Q: What’s the #1 reason athletes go broke?
A: Lifestyle inflation—spending like it’s forever. The income isn’t. The bills are.
🎬 Final Whistle
Most pros don’t go broke because they’re dumb. They go broke because they don’t know the rules of wealth—until it’s too late.
You're here early. That’s your edge.
Take the first step: Check out our Athlete Checklist — free, no email required.
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All information provided within this blog is for information, entertainment, education, or illustrative purposes only. The information is not intended to be and does not constitute financial advice or any other advice that is general in nature and is not specific to you. None of the information is intended as investment advice, as an offer or solicitation of an offer to buy or sell, or as a recommendation, endorsement, or sponsorship of any security or company. All data has been taken from sources believed to be reliable and cannot be guaranteed. Any performance data shown in our illustrations and analytics may be hypothetical. Hypothetical results have certain inherent limitations. Past performance is not indicative of future results. All investments involve risk, including the possible loss of principal. Blog posts may utilize the assistance of large language models and, therefore, may at times contain erroneous data or statements. The newsletter uses content from third parties, and such parties' views don't necessarily reflect the views of the newsletter. The accuracy or reliability of third-party content or links to the content is not verified or guaranteed. Reposted or linked material is not an endorsement.
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